Diagnose every call across the customer lifecycle, from Prospecting to Expansion. Then build the bespoke sales methodology and GTM playbooks that reflect what actually works for your team and your product.
Import call transcripts straight from Gong, Fathom, Fireflies or Otter, or paste any transcript. Anonymize names and companies in one click.
Every call is scored across 11 calibrated selling skills, with the evidence behind each score and the specific coaching gaps. The same call always earns the same score.
See the buyer's side, a CRO-level rollup, and how each rep trends over time. Stop guessing. Know exactly which skill to work on next.
Your notetaker tells you what was said. STUDIO tells you how well it was sold, and what to do about it.
11 selling skills scored per call (discovery, objection handling, next steps and more), each with evidence and a coaching gap.
See the call through the buyer's eyes: signals, friction, and whether the rep actually moved the deal forward.
Roll skill data up to the team level: where the pipeline is strong, where it leaks, and which behaviors to coach at scale.
Build a scorecard per call type (discovery, demo, negotiation) and STUDIO applies it automatically to every matching call.
Anonymize transcripts before scoring, and rest easy: we never store the full transcript, only the derived analysis, keyed to a one-way hash.
Calibrated scoring with enforced caps and rules: defensible, repeatable, and the same every time. Not a black box.
Your notetaker's coaching tab, and the tools built around a single methodology, grade every rep against one rigid playbook. Real teams don't sell that way. STUDIO is methodology-agnostic and industry-agnostic: it meets reps where they are, across any framework you run, and shows each one exactly what to improve.
Built through a GTM leader's lens, not just a coach's, for CROs and founder-led teams who can't fully lean on enablement and need coaching that scales without adding headcount.
AB
Avner Baruch has spent 15+ years coaching revenue teams at leading scaling businesses such as WalkMe, Sisense and Imperva, and helping Gong's product team through its shift from conversation to revenue intelligence. So he built STUDIO to bring the GTM principles and building blocks from his book, The Multiplier, to life: cross-methodology coaching that works as an overlay on your existing sales stack or standalone, built on what actually moves deals and scaling without adding headcount.
No per-seat fees. No monthly subscription. Start with 5 free diagnosed calls, then choose pay-as-you-go or a prepaid credit pack. Prices in USD.
Transcripts are processed in memory. Only the derived analysis (scores and short excerpts) is retained, keyed to a one-way hash.
Built on Cloudflare and Anthropic, both independently SOC 2 audited. Our own SOC 2 program is planned. Data sent for scoring is not used to train models.
Scores are decision-support for coaching: advisory, transparent, and always reviewed by a person.
Tell us about your team and we'll set up a personalized walkthrough. No call recorder or notetaker required to start.
Diagnose your first 5 calls free. Keep your notetaker, and add the coaching layer your team has been missing.
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